Tourism Management

TRMT 309A  (9)  Co-operative Education Work Placement III

This is the third and final practical on-the-job training experience as described in TRMT 109. Admission is based on availability of space and the student's academic performance. (0:0:0)

TRMT 309B  (9)  Internship

This internship provides optional workstudy opportunities for students not participating in the Co-operative Education option. (0:0:0 —525)

Prerequisite: Enrolment in third-year of Recreation and Tourism Management degree program.

TRMT 311  (3)  Consumer Behaviour in Recreation and Tourism

A consideration of the concepts of consumer behaviour and the practical implications of these concepts to the tourism and recreation business. Students learn how to design tourism products through an understanding of consumer needs, and how to design marketing strategies that will influence the consumer to purchase these products and to receive satisfaction from the purchase decision. (3:0:0)

Prerequisite: Enrolment in third-year of Tourism and Recreation Management degree program.

TRMT 312  (3)  Issues in Not-For-Profit Management

An introduction to the areas of responsibility of managers of not-for-profit organizations, providing an overview of the management challenges of this sector. Topics include scope and function of the not-for-profit sector and an overview of the unique features of financial management, human resources management, strategic planning, and marketing functions. (3:0:0)

Prerequisite: Third-year standing or permission of the instructor.

TRMT 324  (3)  Financial Management in Recreation and Tourism

Applies financial management and planning capabilities, including financial ratios, budgets, program statements, risk management and working capital management. (3:0:0)

Prerequisite: Min. "C" in one of ACCT 100, ACCT 101, or ACCT 121.

TRMT 343  (3)  Human Relations in Recreation and Tourism

Ability to apply advanced skills and professional attitudes in organizing the leisure workforce, including innovative people management techniques, human relations skills, and motivational techniques, negotiation skills and conflict management techniques. (3:0:0)

Prerequisite: Enrolment in third-year of Tourism and Recreation Management degree program.

TRMT 349  (3)  Promotions Management in Recreation and Tourism

Plan, select, and use advertising media and promotion approaches to communicate with past and prospective customers in the leisure industry, and demonstrate advanced personal selling methods. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 351  (3)  Statistical Methods in Recreation and Tourism

An introduction to the application of statistical techniques and software to the planning and management of recreation and tourism operations. (3:0:0)

Prerequisite: Enrolment in third-year of Tourism and Recreation Management degree program.

TRMT 353  (3)  Community Development in Recreation and Tourism

An examination of the social and political processes through which groups and individuals work to establish relationships and mobilize resources to fulfill community recreation and tourism needs. The role of the leisure service provider and development of the necessary skills and knowledge necessary to contribute to the community development process are emphasized. (3:0:0)

Prerequisite: Enrolment in third-year of Tourism and Recreation Management degree program.

TRMT 357  (3)  Advanced Research Methods in Recreation and Tourism Management

An applied research course focusing on methods appropriate for assisting regional and community development through recreation and tourism initiatives. Students will develop an understanding of the fundamental concepts in developing and utilizing research for decision-making. Students will apply the techniques through engagement in applied research projects TRMT 357 was formerly called RMGT 357; credit will not be granted for both courses. (3:0:0)

Prerequisite: Third-year standing in the Bachelor of Tourism Management or permission of Department Chair.

TRMT 359  (3)  Management of Parks and Protected Areas

An examination of the management of parks and protected areas for tourism/recreation values, as well as for conservation values. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 368  (3)  International Marketing in Recreation and Tourism

An introduction to concepts and issues of managing tourism operations in an international context. Note: Some sections of this course may be offered on-line. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 390A  (3)  Special Topics - Youth

An examination of the leisure behaviors of youth to determine how to plan for the provision of services for this sub-population. Population analysis and market segmentation are used as a means of determining participant functioning characteristics and participant needs, interests and skills. (0:3:0)

Prerequisite: Enrolment in third-year of Tourism and Recreation Management degree program.

TRMT 391  (3)  Recreation and Tourism Management Study Tour

An opportunity to apply tourism and recreation management perspectives, methods and techniques in a field-based research setting. Content of each tour will focus on an identified theme, encompassing a number of areas of tourism and recreation management practice. Pre-trip sessions and readings will prove background knowledge of the study tour area. (0:2:0 —120 for 3 weeks)

Prerequisite: Third-year standing in the Bachelor of Tourism Management or permission of Department Chair.

TRMT 392  (3)  Programming and Services for Seniors

An examination of the leisure behaviours of seniors to determine how to plan for the provision of services for this sub-population. Population analysis and market segmentation is used as a means of determining participant functioning characteristics and participant needs, interests, and skills. TRMT 392 was formerly called TRMT 390B; credit will not be granted for both courses. (0:3:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 393  (3)  Licensing, Sponsorship, and Fundraising

An examination of financing recreation and sport organizations, the development and maintenance of sponsorship and licensing agreements, traditional and emerging revenue generation methods for funding recreation and sport programs and services, and effective fundraising strategies. TRMT 393 was formerly called TRMT 390C; credit will not be granted for both courses. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 394  (3)  Sport Tourism in Canada

An examination of historical, cultural and business aspects of the sport tourism in Canada; the symbiotic relationship between sport and tourism; the impacts and benefits of sport tourism to Canadian communities and the development of policies to ensure its sustained growth. Sport events, tours, resorts, cruises, and theme parks will be examined. TRMT 394 was formerly called TRMT 390D; credit will not be granted for both courses. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 395  (3)  Ethics in Sport, Recreation and Tourism

Ethical theories, principles and applications. Analysis of personal and professional ethical issues in managing coaches, leaders, and volunteers, performance issues such as cheating, drugs, sportsmanship and other issues such as kick backs, equality, excellence and gender equity. TRMT 395 was formerly called TRMT 309 F; credit will not be granted for both courses. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 396  (3)  Aboriginal Tourism

An examination of aboriginal tourism, with a focus on British Columbia communities. Topics include: the evolution of tourism in aboriginal communities, current tourism provision by aboriginal peoples, portrayals of aboriginal peoples in tourism products, aboriginal tourism organizations, destination gaming, non-aboriginal providers, relationships with the larger tourism industry, eco-tourism, and aboriginal trends. TRMT 396 was formerly called TRMT 390F; credit will not be granted for both courses. (1:2:0)

Prerequisite: Third-year standing or persmision of instructor.

TRMT 397  (3)  Programming and Services for Youth

An examination of the leisure behaviours of youth to determine how to plan for the provision of services for this subpopulation. Population analysis and market segmentation are used as a means of determining participant functioning characteristics and participant needs, interests, and skills. TRMT 397 was formerly called TRMT 390A; credit will not be granted for both courses. (0:3:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 398  (3)  Management of Wine Tourism

Wine tourism includes a variety of experiences constructed around tourist activity at wineries and in wine regions. This course explores linkages between various market segments for wine tourism, and the integration of wine, food, and the arts/culture in promoting wineries and wine regions as compelling destinations for the experiential traveler. (3:0:0)

Prerequisite: MGMT 252 or permission of instructor.

TRMT 421  (3)  Entrepreneurship in Recreation and Tourism

Advanced capabilities in leisure development, including innovation within the entrepreneurial process and through existing organizations with the entrepreneurial process. (3:0:0)

Prerequisite: Enrolment in third year of Tourism and Recreation Management degree program.

TRMT 430  (3)  Resort Management

An examination of the operation of resort properties. Topics include resort concept, resort planning, development and management; the importance of a tourism and leisure orientation, marketing concepts; and the future of resorts and resort management. Note: Some sections of this course may be offered on-line. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 441  (3)  Management of Festivals and Special Events

A systematic approach to the planning, development, marketing, and staging of major community events and festivals. Particular attention is given to the needs of performers, participants, and local residents as they relate to the field of festival and event management. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 444  (3)  Rural Development through Recreation and Tourism

Learners will develop an understanding of community economic development in rural areas, and how Recreation and Tourism plays a significant role . Material will identify the needs and issues facing rural communities and strategies being employed to address them. Concepts and practice in community economic development in rural BC will be discussed. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 450  (3)  Volunteer Management

An opportunity to engender an appreciation and understanding of the volunteerism movement. Specific skills are developed to meet the present and future needs of public and private sector use of volunteers. The application of management skills, training, education and professional development are addressed. Credit will only be granted for one of CONV 104 or TRMT 450. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 461  (3)  Organizational Leadership in Recreation and Tourism

Advanced skills in organizational leadership, including leadership approaches, motivation, understanding of organizational culture, and management of working relationships. (2:1:0)

Prerequisite: Enrolment in fourth-year of Tourism and Recreation Management degree program.

TRMT 462  (3)  Strategic Leadership and Innovation in Recreation and Tourism

An examination of the importance and use of strategic leadership and innovative thinking to issues and trends in recreation and tourism. Using a case study approach, learners will identify key issues and apply innovative management strategies to human resources, leadership, planning and policy, finance, marketing, and research. (3:0:0)

Prerequisite: Enrolment in fourth-year of the Bachelor of Tourism Management or permission of instructor.

TRMT 470  (3)  Policy and Planning in Recreation and Tourism

Use and apply planning and policy knowledge specific to tourism, including planning and policy negotiation skills, advanced policy and planning writing skills, and organization and leadership of planning initiatives. Note: Some sections of this course may be offered entirely online. (3:0:0)

Prerequisite: Enrolment in fourth-year of Tourism and Recreation Management degree program.

TRMT 475  (3)  Lifestyle Management

An examination of the role of leisure and active living in today's society. Topics include the connection between the mind, body and spirit in leisure activities, and the contribution of active living to increased feelings of personal worth, energy and vitality. Note: Some sections of this course may be offered on-line. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 490  (3)  Graduating Seminar in Recreation and Tourism

An examination of special advanced topics in tourism and recreation. (1.5:1.5:0)

Prerequisite: Enrolment in fourth-year of Bachelor of Tourism Management.