Joseph Chang

Education

B.Sc. (Chung-Yuan Christian University, Taiwan)
MBA (U. of Missouri, Kansas City)
Ph.D. - Marketing (University of Manchester, UK)
Teaching area: Marketing

Professional Experiences

Academic Experience

University Professor
Faculty of Management, Vancouver Island University, Canada

Assistant Professor of Marketing
Faculty of Administration, University of Regina, Canada

Visiting Lecturer (Assistant Professor) of Marketing
Manchester Business School, University of Manchester, England

Adjunct Lecturer of Marketing
Jin-Wen Institute of Technology, Taiwan

Industrial Experience

Manager, Market Research & Planning ING-Antai Life Insurance, ING Group, Taipei

Manager, Research & Marketing, HiPro Marketing Consulting, Taipei

Researcher, Advertising Effectiveness, United Advertising, Taipei

Publications

Chang, Joseph W. and Y. C. Lou (2006), “The Polarization Effect of Perceived Entitativity on Family Brand Evaluations,” in SCP Winter Proceedings, Dan Ariely and Baba Shiv, eds. forthcoming.

Chang, Joseph W. and Y. C. Lou (2005), “Perceived Entitativity as A Moderator of Family Brand Evaluations under High Accessibility Situations,” in AMA Winter Proceedings: Marketing Theory and Applications, Vol. 16, Kathleen Seiders and Glenn B. Voss, eds. Chicago, IL: American Marketing Association, 75-76.

Chang, Joseph W. (2002), “Will A Family Brand Be Diluted by An Unfavorable Brand Extension? A Real Brand Trial-Based Approach,” in Advances in Consumer Research, Vol. 29, Susan Broniarczyk and Kent Nakamoto eds. Provo, UT: Association for Consumer Research, 299-304.

Chang, Joseph W. and Y. C. Lou (2002), “Expectation Disconfirmation as A Moderator of Brand Extension Evaluation,” in Advances in Consumer Research, Asia Pacific, Vol 5, Rami Zwick and Tu Ping eds. Provo, UT: Association for Consumer Research, 316-322.

Chang, Joseph W. (2001), “The Determination Role of Attribute and Category Factors on the Reciprocal Effects of Brand Extensions,” in Advances in Consumer Research, European, Vol. 5, Andrea Groppel-Klein and Franz-Rudolf Esch eds. Provo, UT: Association for Consumer Research, 24-29.

Affiliations

Member, Association for Consumer Research (ACR) USA 
Member, American Marketing Association (AMA), USA 
Member, Society for Consumer Psychology (SCP), American Psychological Associations (APA), USA