VIU’s Bachelor of Business Administration (BBA) students pursuing their degree in business administration

Marketing


  • Program Length 
    4 Years
  • Credential 
    Bachelor Degree
  • Options 
    Major, Minor
  • Location Offered 
    Cowichan, Nanaimo

The Marketing Program

ACBSP Accredited

All businesses must have a strategy and process for marketing their products or services.  A Major in Marketing gives business students a flexible choice of completing courses leading to alternative career paths in marketing.  There is an incredibly diverse range of managerial careers in marketing including: online and social media marketing management, not-for-profit marketing, advertising management, event and promotion management, brand and product management, retail management, sports marketing management, market research consulting, business development, sales management, and many other areas in marketing.  Every business needs marketing expertise and people with this capability are in high demand. 

Marketing majors will complete 12 credits in core courses in marketing basics, buyer behavior, customer analytics, and strategic marketing. Marketing majors will also take 18 upper-level credits among a selection customized to the area of marketing for which they would like to gain expertise. To further develop your expertise on a career path students may select from one of a series of marketing streams and complete suggested courses leading to an area of specialization. The holistic expertise gained will be highly valuable to future employers.

Whether you are enrolled in a non-business degree program or are a non-marketing business major, a Minor in Marketing will allow you to add a critical skill needed in business. Earning a minor in marketing is an ideal choice for students who wish to acquire a marketing mindset which is a valuable tool to offer your business or future employer.  Entrepreneurs, business, medical, legal and other professionals, certified trades people, art and graphic design experts and many others all need a solid understanding of marketing to grow their business.

Marketing minors will complete 6 core course credits in marketing basics and buyer behavior and then will select 18 upper-level credits according to a customized marketing stream leading to a career path of interest.

See Bachelor of Business Administration, Majors and Minors.

Program Outline

Requirements for a Major

Year 1

See Bachelor of Business Administration, Majors and Minors.

Marketing Major

Year 2

Credits

ACCT 294 - (Intro to Cost and Managerial Accounting)

3

ECON 211 - (Principles of Microeconomic Theory)

3

ECON 212 - (Principles of Macroeconomic Theory)

3

MARK 260 - (Buyer Behaviour)

3

One of the following courses:
ACCT 217 - (Taxation I)
MGMT 293 - (Human Resource Management)
FNCE 221 - (Financial Planning)

3

MGMT 230 - (Introduction to E-Management)

3

QUME 232 - (Business Statistics I)

3

Nine elective credits

9

Total Credits

30

Marketing Major

Year 3

Credits

LAWW 326 - (Commercial Law)

3

MARK 366 - (Market Research)

3

MGMT 323 - (International Business I)

3

MGMT 392 - (Negotiations)

3

Nine upper-level marketing electives

9

Nine elective credits

9

Total Credits

30

Marketing Major

Year 4

Credits

MARK 460 - (Strategic Marketing)

3

MGMT 496 - (Strategic Management Issues)

3

MGMT 491 - (Senior Project) or
MGMT 499 - (Business Internship) or
Three upper–level business credits and three upper–level elective credits

6

Six upper-level marketing elective credits

6

Three 400-level marketing elective credits

3

Nine elective credits

9

Total Credits

30

Note: Total institutional requirement to graduate, 120 credits. PHIL 330 and MGMT 293 are recommended electives.

Requirements for a Minor

MARK 160, MARK 260, and eighteen credits selected from Marketing number 300 and above.

Updated 
Tuesday, January 15, 2019
Domestic Fees | International Fees

Domestic Fees

Tuition Fee Schedule

When applying to the program, applicants will be charged a non-refundable application fee.

When applying to graduate, students will be charged a non-refundable graduation and alumni fee.

Some courses have additional fees to pay for extraordinary class–related expenses.

Fees for One Year*

Amount

Tuition (30 credits x $150.71 per credit)

4,521.30

Student Activity fee (4% of tuition)

180.85

Student Services fee (30 credits x $6.66 per credit)

199.80

VIU Students' Union fee (8 months x $20.32 per month)

162.56

Health and Dental Plan fee ($275 per year)

275.00

Approximate cost for books and supplies for one year (Note: Books and supply costs vary depending on course load and course type.)

1,100.00

Total

6,439.51

Notes

* The above table is based on ten 3-credit courses taken over two semesters.

The Health and Dental Plan fee is in effect only for full-time students at the Nanaimo Campus.

All fees are subject to change without prior notice.

International Fees

Tuition Fee Schedule

When applying to the program, applicants will be charged a non-refundable application fee.

When applying to graduate, students will be charged a non-refundable graduation and alumni fee.

Some courses have additional fees to pay for extraordinary class–related expenses.

Fees for One Year*

Amount

Tuition (2 semesters x $8340 per semester)

16,680.00

Ancillary Fee (2 semesters x $381.6 per semester)

763.20

VIU Students' Union fee (8 months x $20.32 per month)

162.56

Health and Dental Plan fee ($275 per year)

275.00

Approximate cost for books and supplies for one year (Note: Books and supply costs vary depending on course load and course type.)

1,100.00

Total

18,980.76

Notes

The above table is based on 15 credits or less per semester. Additional fees of $635.00 per credit will be applied if taking more than 15 credits per semester.

* The above table is based on ten 3-credit courses taken over two semesters.

The Health and Dental Plan fee is in effect only for full-time students at the Nanaimo Campus.

All fees are subject to change without prior notice.

Updated
Thursday, July 11, 2019
Program Start Date Accepting Applications Campus
Application Fee
$40.90
Testing Required
No
Admissions Assistant

Name: Admissions/Registrations Assistants
Phone: 250-740-6400
Email: Registration@viu.ca

Application Fee
$40.90
Testing Required
No
Admissions Assistant

Name: Admissions/Registration Centre
Phone: 250-746-3514
Email: Registration.Cowichan@viu.ca

Comments

Please consult the Vancouver Island University Calendar or contact Student Services/Advising at
250-746-3509 or email advising.cowichan@viu.ca for more information on program or admission requirements.

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